Introduction to Mass Communication: Instructor's Manual to 2r.e - Softcover

Jay Black; Frederick C. Whitney

 
9780697009074: Introduction to Mass Communication: Instructor's Manual to 2r.e

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Synopsis

This outstanding text in mass media combines a serious, comprehensive exploration of media with an accessible writing style. The text reaches beyond the traditional mass media to look at the explosive world of electronic communication, giving students a broad perspective from which to view today’s media world. A separate chapter on theory broadens student's understanding. The fifth edition has been carefully pruned to improve clarity and reduce overall length.

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