Synopsis
The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.
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Basic Media Writing
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Basic Media Writing
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McGraw-Hill Higher Education, 1993
ISBN 10: 069708664X
ISBN 13: 9780697086648
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Basic Media Writing
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