Synopsis
Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Public Relations: The Profession and The Practice
Stock Image
Public Relations: The Profession and the Practice
Published by
McGraw-Hill Humanities/Social Sciences/Languages, 1996
ISBN 10: 0697201228
ISBN 13: 9780697201225
Used
Hardcover
Seller: Hamelyn, Madrid, M, Spain
Seller rating 5 out of 5 stars
Condition: Muy bueno. : Este libro ofrece una comprensión profunda de la práctica de las relaciones públicas, combinando las experiencias de profesionales del sector con las perspectivas teóricas de académicos. Esta cuarta edición destaca por su cobertura actualizada sobre los cambios tecnológicos, la diversidad y la expansión de los mercados globales, analizando cómo estos factores impactan en la profesión. Con la incorporación de Dan Lattimore como coautor, la obra aporta una vasta experiencia profesional y años de docencia en el campo de las relaciones públicas. EAN: 9780697201225 Tipo: Libros Categoría: Negocios y Economía Título: Public Relations: The Profession and the Practice Autor: Otis Baskin| Craig Aronoff| Dan Lattimore Editorial: McGraw-Hill Humanities/Social Sciences/Languages Idioma: en Páginas: 528 Formato: tapa dura. Seller Inventory # Happ-2026-07-20-3e8e9293
Buy Used
US$ 70.41
US$ 14.80 shipping
Ships from Spain to U.S.A.
Ships from Spain to U.S.A.
Quantity: 1 available
Stock Image
Public Relations: The Profession and The Practice
Published by
McGraw-Hill Humanities/Social Sc, 1996
ISBN 10: 0697201228
ISBN 13: 9780697201225
Used
Hardcover
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_460642762