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Synopsis
Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.
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- PublisherMcGraw-Hill Humanities/Social Sciences/Languages
- Publication date1996
- ISBN 10 0697201228
- ISBN 13 9780697201225
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages528
- Rating
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Public Relations: The Profession and the Practice
Published by
Brown & Benchmark Publishers, 1997
ISBN 10: 0697201228
ISBN 13: 9780697201225
Used
Hardcover
First Edition
Seller: The BiblioFile, Rapid River, MI, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. Fourth Edition. As new. Incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. 508 pages. Size: 4to - over 9¾" - 12" tall. Book. Seller Inventory # 008258
Quantity: 1 available