Six mass media specialists, widely known for their professional stature and insightful minds, were asked to explore in depth the issues raised by the vexing problems of communication and understanding in a mass society. What were their analyses and predictions, their hopes and fears, and their thoughtful estimates of the adjustments that the media must make to help keep our democratic society viable and strong in a rapidly moving world? The William Allen White Centennial Seminar, conducted at the University of Kansas in 1968, constituted an appropriate tribute to the famous Emporia (Kansas) "Gazette" editor, statesman, and world citizen, who died in 1944. The six key lecturers, together with almost a dozen other outstanding mass communications critic-commentators, gathered for three days to discuss how, as columnist Carl Rowan put it, "through the press and the tube we can mobilize in our generation some of the wisdom and compassion that were the mark of William Allen White...[and] to explore means through which some of us may serve as true citizens of our towns and our world and leave on them the same marks of courage and insight that William Allen White left on his town and his times." The six contributors include Ben H. Bagdikian, press critic; Bill D. Moyers, former presidential press secretary and publisher of "Newsday"; Carl T. Rowan, columnist; Theodore F. Koop, vice-president of the Columbia Broadcasting System; Stan Freberg, advertising executive and satirist; and Bosley Crowther, longtime movie critic of the New York "Times."
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