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"Winning Elections in the 21st Century provides a birds-eye view to observe the inside story of candidates and campaigns. The authors deftly articulate what is missing in many academic books about politics and campaigns—reality." —Richard J. Semiatin, author of Campaigns in the 21st Century
"Simpson and O’Shaughnessy give students of politics and political practitioners a superb update on state and local electioneering. The easily readable volume is chucked full of effective campaign practices based on the real-life experiences of the authors."—H. Edward Flentje, author of Kansas Politics and Government
"Winning Elections in the 21st Century uses current research findings and firsthand experiences to explain the most important elements of campaigning, including campaign organization, raising money, mobilizing voters, media relations, and effective use of the Internet and social media. Candidates and students of electoral politics will find insights in this accessible book."—David B. Magleby, editor of Financing the 2012 Election
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