This book aims to provide a theoretical framework which is vital if health promoters are to be clear about their intentions and desired outcomes when they embark on interventions designed to promote health. It offers a foundation for practice which encourages students and practitioners to see the potential for health promotion in their work.The first edition achieved enormous popularity with both students and lecturers for its stimulating style and innovative presentation. The second edition has been fully revised and updated to reflect changes in health promotion theories, practice and policy, and still retains the clear, user-friendly approach which made it a standard textbook forthis important topicAll students and health care practitioners who have health promotion as a significant feature of their work will continue to find this book an invaluable and stimulating guide to current theory and practice in health promotion.
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Jane Wills is Professor of Health Promotion in the School of Health and Social Care at South Bank University and is also Director of the Centre for Applied Research in Improvement and Innovation (CApRII).
She has over 25 years of experience of teaching public health and health promotion. Her research focuses on health education and health literacy and behavioural interventions particularly in relation to obesity. She is a trained counsellor and also teaches motivational interviewing and counselling skills to health care professionals. She has also held numerous external examiner and independent assessor posts, maintaining the discipline of health promotion.
Initially qualifying as a teacher, she has a strong interest in pedagogy and student development, regularly publishing with students.
Dr Jennie Naidoo BSc, MSc, PGDip, PGCE is Principal Lecturer, Health Promotion and Public Health, University of the West of England, Bristol, UK
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