Items related to Communication Research: Techniques, Methods and Applications
Approaches to conducting advertising, mass-media audiences, and mass media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in which to acquire and develop research, problem solving, and communication skills, and basic individual, moral, and ethical values. It is particularly suited for undergraduates in communication research and those in human and social sciences who anticipate conducting communication research in higher-level coursework.
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About the Author:
G. M. du Plooy is a lecturer in the department of communication science at the University of South Africa.
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- PublisherJuta Academic
- Publication date2004
- ISBN 10 0702156418
- ISBN 13 9780702156410
- BindingPaperback
- Number of pages384
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Communication Research: Techniques, Methods and Applications
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ISBN 10: 0702156418
ISBN 13: 9780702156410
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Communication Research: Techniques, Methods and Applications
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Communication Research: Techniques, Methods and Applications
Published by
Juta Academic
(2005)
ISBN 10: 0702156418
ISBN 13: 9780702156410
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Book Description Paperback. Condition: Very Good. Reprint. Wraps are rubbed and marked.Minor markings.Well bound.[R.K]. Our orders are shipped using tracked courier delivery services. Seller Inventory # 63vc
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