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Communication Research: Techniques, Methods and Applications - Softcover

 
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Synopsis

Approaches to conducting advertising, mass-media audiences, and mass media efficiency research in organizational and development contexts are detailed in this reference. Among the topics covered are qualitative and quantitative approaches to research methodology, the steps involved in the research process, data collection, and the procedures used in applying a research design and interpreting research data. Designed to accommodate a variety of learning styles, this book imparts the framework in...

About the Author

G. M. du Plooy is a lecturer in the department of communication science at the University of South Africa.

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  • PublisherJuta Academic
  • Publication date2004
  • ISBN 10 0702156418
  • ISBN 13 9780702156410
  • BindingPaperback
  • LanguageEnglish
  • Number of pages384

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ISBN 10:  0702177105 ISBN 13:  9780702177101
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du Plooy, G. M.
Published by Juta & Company. Ltd, 2007
ISBN 10: 0702156418 ISBN 13: 9780702156410
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ISBN 10: 0702156418 ISBN 13: 9780702156410
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du Plooy, G. M.
Published by Juta Academic, 2005
ISBN 10: 0702156418 ISBN 13: 9780702156410
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Published by Juta Academic, 2004
ISBN 10: 0702156418 ISBN 13: 9780702156410
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