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Synopsis
Applied business statistics: methods and excel-based applications is an introductory statistics text for management students who want to know how to use statistics to analyse data generated from any area of business - be it marketing, finance, human resources, production or logistics. This text highlights the role of statistics as a decision support tool in management decision making. Throughout, emphasis is placed on (i) the importance of data and data quality, (ii) the use of numerous worked examples to show the range of possible applications, (iii) clear explanations of how each technique works, and (iv) the valid management interpretation of the statistical findings.
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About the Author
Trevor Wegner is a statistical consultant in business analytics and the author of Quantitative Methods for Marketing Decisions. He is an associate professor in statistical sciences at the University of Cape Town.
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Applied Business Statistics: Methods and Excel-Based Applications
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Softcover. Condition: Fair. Reprint. CD included. Signed by Author. 468 Pages. The wraps are a little shelf rubbed and edge worn. They are strong and sturdy. Internally, clean and complete. Tightly bound. [Ak]. Our orders are shipped using tracked courier delivery services. Signed. Seller Inventory # 29zl
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