Ricardo Machado Price Management

ISBN 13: 9780702197895

Price Management

0 avg rating
( 0 ratings by Goodreads )
 
9780702197895: Price Management
View all copies of this ISBN edition:
 
 

As the general public has become more aware of pricing and the pricing actions of organizations in recent years, the focus on pricing as a marketing decision area has intensified, and Price Management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order to achieve their marketing and organizational goals.

"synopsis" may belong to another edition of this title.

About the Author:

Ricardo Machado is a senior lecturer at the University of South Africa (UNISA) who has contributed to various academic books on marketing and related business texts.

"About this title" may belong to another edition of this title.

(No Available Copies)

Search Books:



Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want