Ricardo Machado Price Management

ISBN 13: 9780702197895

Price Management

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9780702197895: Price Management
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As the general public has become more aware of pricing and the pricing actions of organizations in recent years, the focus on pricing as a marketing decision area has intensified, and Price Management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order to achieve their marketing and organizational goals.

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About the Author:

Ricardo Machado is a senior lecturer at the University of South Africa (UNISA) who has contributed to various academic books on marketing and related business texts.

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