Speechwriting: The Expert Guide (Hale Expert Guides)

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9780709089179: Speechwriting: The Expert Guide (Hale Expert Guides)
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Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade—such as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons from luminaries as varied as Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business.

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About the Author:

Simon Lancaster runs Bespoke, Britain's leading specialist speech writing agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders.

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Lancaster, Simon
ISBN 10: 0709089171 ISBN 13: 9780709089179
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Book Description The Crowood Press Ltd, United Kingdom, 2011. Paperback. Condition: New. Language: English . Brand New Book. Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business. Seller Inventory # AAU9780709089179

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Simon Lancaster
Published by The Crowood Press Ltd, United Kingdom (2011)
ISBN 10: 0709089171 ISBN 13: 9780709089179
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Book Description The Crowood Press Ltd, United Kingdom, 2011. Paperback. Condition: New. Language: English . Brand New Book. Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business. Seller Inventory # AAU9780709089179

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Simon Lancaster
Published by Robert Hale Ltd 2010-10-29 (2010)
ISBN 10: 0709089171 ISBN 13: 9780709089179
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Book Description Robert Hale Ltd 2010-10-29, 2010. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-BER-00115182

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Book Description Robert Hale Ltd. Condition: New. 2011. Paperback. * Authoritative guide to speechwriting * A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses * Written by a top political and business speechwriter Num Pages: 172 pages, 26 b&w illustrations. BIC Classification: CBP. Category: (G) General (US: Trade). Dimension: 215 x 137 x 21. Weight in Grams: 386. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780709089179

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Lancaster, Simon
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ISBN 10: 0709089171 ISBN 13: 9780709089179
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Book Description Robert Hale Ltd, 2011. Condition: New. 2011. Paperback. * Authoritative guide to speechwriting * A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses * Written by a top political and business speechwriter Num Pages: 172 pages, 26 b&w illustrations. BIC Classification: CBP. Category: (G) General (US: Trade). Dimension: 215 x 137 x 21. Weight in Grams: 386. . . . . . . Seller Inventory # V9780709089179

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Simon Lancaster
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ISBN 10: 0709089171 ISBN 13: 9780709089179
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Book Description Robert Hale Ltd 2010-10-29, 2010. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Seller Inventory # NU-GRD-00457181

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