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Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade—such as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons from luminaries as varied as Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business.
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About the Author:
Simon Lancaster runs Bespoke, Britain's leading specialist speech writing agency. Over the last ten years, Simon has written hundreds of speeches for many of Britain's top politicians and business leaders.
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- PublisherThe Crowood Press
- Publication date2010
- ISBN 10 0709089171
- ISBN 13 9780709089179
- BindingPaperback
- Number of pages240
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Speechwriting : The Expert Guide
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Book Description Paperback. Condition: new. Paperback. Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a soundbite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, soundbites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business. *Authoritative guide to speechwriting *A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses *Written by a top political and business speechwriter Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780709089179
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Speechwriting: The Expert Guide (Hale Expert Guides) by Lancaster, Simon [Paperback ]
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. * Authoritative guide to speechwriting * A riveting read - stuffed full of shocking material on how language can be used to manipulate the masses * Written by a top political and business speechwriter. Seller Inventory # B9780709089179
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