Synopsis
The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.
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About the Author
ALAN M. RUGMAN is L. Leslie Waters Chair of International Business at the Kelley School of Business, Indiana University, USA, where he is also Director of the IU CIBER. He is also an Associate Fellow of Templeton College, University of Oxford, UK. Currently he is President of the Academy of International Business.
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Inside the Multinationals: The Economics of International Markets
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:0709922078. Seller Inventory # 9874298
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Inside the Multinationals: The Economics of Internal Markets
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:0709922078. Seller Inventory # 9442073
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