Synopsis
The rise and fall of boo.com is an insider’s look at the eighteen months of euphoria that ushered in the dot.com era.
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About the Author
Ernst Malmsten: born in Sweden and knew Kajsa in kindergarten. He met her again outside a Paris nightclub in 1992. The two of them made millions by selling their first internet venture, bokus.com, to Bertelsmann (bol.com). Kajsa Leander: also born in Sweden, and 'discovered' by the famous Elite modelling agency. She modelled for two years at all the major catwalk shows, and made all the covers of the top magazines including Elle and Vogue. Erik Portanger has been staff reporter at the Wall Street Journal for 18 months and has been a journalist for over 10 years. Before working for the WSJ, he was a senior correspondent for the AP Dow Jones News Service for 5 years.
Review
“Enthralling.” -- The Financial Times
“It seems like a tale from a different eon, but the lessons it teaches are timeless.” -- The Spectator
“readers ... will be rooting for the company to survive, even though they know the story ends in disaster.” -- The Sunday Times
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