Synopsis
Professor Alan Rugman is one of the world's leading academics in the field of international business and strategy. In The End of Globalization he argues that we are currently witnessing the end of globalization and draws on new research and analysis to argue that globalization never really happened anyway. Like Bartlett and Ghoshal's Managing Across Borders, this book is aimed at the market of practitioners and policy-makers, (not academics and theoreticians) showing them what the current state of the global economy means for them. Global business is dominated by the 500 largest multinational enterprises (MNEs) out of a total of 30,000 MNEs altogether. The 500 MNEs that are the engines of international business 'think regional and act local'. Using analysis drawn from world-leading companies, Professor Rugman looks in detail at the managerial implications of the end of globalization, including in-depth discussion of corporate strategies, organizational structures, and analytical methods.
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From the Inside Flap
Think regional, act local, forget global. New research by a leading academic in the field of international business and strategy shows how the idea of globalization has been misconceived.
About the Author
Dr Alan M. Rugman is Head of International Business & Strategy at Henley Business School. Previously, he held tenured appointments at University of Oxford, Indiana University and University of Toronto.He has been a consultant to many major private sector companies, international organizations, research institutes and government agencies. He has lectures widely throughout the world, and has also been a visiting professor at Harvard University, Columbia Business School and the Sorbonne in Paris.
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The End Of Globalization
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Random House Business Books, 2001
ISBN 10: 0712684956
ISBN 13: 9780712684958
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