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Marketing Your Book - an Author's Guide (Writing Handbook) - Softcover

Book 4 of 9: Writing Handbooks

Baverstock, Alison

  • 3.56 out of 5 stars
    18 ratings by Goodreads
 
9780713659658: Marketing Your Book - an Author's Guide (Writing Handbook)

Synopsis

A practical guide encouraging authors to see how effective they can be at helping to promote their own books. It covers how marketing works, what opportunities there are, how authors can help, how to get noticed, and how to get local publicity, providing a real insight into the publishing process.

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About the Author

Alison Baverstock has worked in publishing as a marketing manager and publicity controller and now works freelance as a marketing and management consultant. She lectures on publishing courses at City University, London and regularly gives talks on the industry. She is also the author of Kogan Page's How to Market Books - now in its third edition.

Review

'Able to offer informed guidance for the writer.' Writing Magazine 'An excellent analysis and explanation of how the book business works, and how agents, publishers and booksellers all work together...this book guides you through the whole process' Writing Magazine (Nov 2007) 'Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and emintently practical.' The Good Book Guide (Aug 2007) '...a complete guide to selling your work to agents, publishers and readers.' Writers Forum (August 2010)

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