Marketing and PR: Getting customers and keeping them...without breaking the bank (Business on a Shoestring) - Softcover
Synopsis
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune.
Aimed at entrepreneurs with plenty of vision and commitment but not a
lot of cash, each book is packed with ideas that really work, real-life
examples, step-by-step advice and sources of further information.
Marketing and PR are essential if you are to spread the good word about your business and what it does.
You may have the best products and services available, but if no-one
knows about them, you won't benefit. To help you get the most from your
business, chapters include:
Promote or die!
Knowing your market
Creating a marketing plan
Watching your spending
Investigating niche marketing
Writing great marketing copy
Getting your press releases noticed
Investigating piggyback marketing deals
Getting the best from permission-based e-mail marketing
'a great little package' The Bookseller
"synopsis" may belong to another edition of this title.
About the Author
Phil Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London.
"About this title" may belong to another edition of this title.
Search results for Marketing and PR: Getting customers and keeping them...witho...
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Published by
A & C Black Publishers Ltd, 2007
ISBN 10: 0713675462
ISBN 13: 9780713675467
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Seller Inventory # rev9585758476
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Marketing and PR: Getting Customers and Keeping Them . Without Breaking the Bank : Getting Customers and Keeping Them . Without Breaking the Bank
Published by
Bloomsbury Publishing Plc, 2007
ISBN 10: 0713675462
ISBN 13: 9780713675467
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5090860-20
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Published by
A&C Black Business Information and Development, 2007
ISBN 10: 0713675462
ISBN 13: 9780713675467
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003052588
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