Marketing and PR: Getting customers and keeping them...without breaking the bank (Business on a Shoestring) - Softcover

Wilde, Nick; Holden, Philip R.

Softcover

ISBN 10: 0713675462 ISBN 13: 9780713675467

Publisher: A&C Black Business Information and Development, 2007

Synopsis

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune.
Aimed at entrepreneurs with plenty of vision and commitment but not a
lot of cash, each book is packed with ideas that really work, real-life
examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does.
You may have the best products and services available, but if no-one
knows about them, you won't benefit. To help you get the most from your
business, chapters include:

Promote or die!
Knowing your market
Creating a marketing plan
Watching your spending
Investigating niche marketing
Writing great marketing copy
Getting your press releases noticed
Investigating piggyback marketing deals
Getting the best from permission-based e-mail marketing
'a great little package' The Bookseller

About this title

About the Author

Phil Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London.

Edition details

• Publisher: A&C Black Business Information and Development
• Publication date: 2007
• Language: English
• ISBN 10: 0713675462
• ISBN 13: 9780713675467
• Binding: Paperback
• Number of pages: 208