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Marketing and PR: Getting customers and keeping them...without breaking the bank (Business on a Shoestring) - Softcover
The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune.
Aimed at entrepreneurs with plenty of vision and commitment but not a
lot of cash, each book is packed with ideas that really work, real-life
examples, step-by-step advice and sources of further information.
Marketing and PR are essential if you are to spread the good word about your business and what it does.
You may have the best products and services available, but if no-one
knows about them, you won't benefit. To help you get the most from your
business, chapters include:
Promote or die!
Knowing your market
Creating a marketing plan
Watching your spending
Investigating niche marketing
Writing great marketing copy
Getting your press releases noticed
Investigating piggyback marketing deals
Getting the best from permission-based e-mail marketing
'a great little package' The Bookseller
"synopsis" may belong to another edition of this title.
About the Author:
Review:
Phil Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London.
'A brand new series aimed at small businesses, with another four volumes to come later in the year. These cover different subjects to most series and they look great. Ideas, examples, tips and sources of further information add up to a great little package in each.' The Bookseller (March 2007) 'Breeze through these neat little "Business on a Shoestring" books during your commute. "Boosting Sales", "Cash Management" and Marketing and PR" should cover your bases - and if things go wrong there's the optimistically titled "Surviving a Downturn" to get you back on you feet.' The Guardian (2 June 2007) 'Advice and illustrative examples are given for those wanting to make a big splash without a big budget.' Publishing News (March 2007)
"About this title" may belong to another edition of this title.
- PublisherA&C Black Business Information and Development
- Publication date2007
- ISBN 10 0713675462
- ISBN 13 9780713675467
- BindingPaperback
- Number of pages208
- Rating
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Marketing and PR: Getting Customers and Keeping Them . Without Breaking the Bank : Getting Customers and Keeping Them . Without Breaking the Bank
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ISBN 10: 0713675462
ISBN 13: 9780713675467
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Published by
A&C Black Business Information and Development
(2007)
ISBN 10: 0713675462
ISBN 13: 9780713675467
Used
Paperback
Quantity: 1
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Published by
A&C Black Business Information and Development
(2007)
ISBN 10: 0713675462
ISBN 13: 9780713675467
Used
Paperback
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
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Book Description Paperback. Condition: Very Good. Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780713675467
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Published by
A and C Black Publishers Ltd
(2007)
ISBN 10: 0713675462
ISBN 13: 9780713675467
Used
Paperback
Quantity: 1
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Book Description Paperback. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Ex-library book with stamps on the first page, it is also likely to have a small shelf number sticker on the spine. Seller Inventory # CHL9383883
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Published by
A & C Black Publishers Ltd
(2007)
ISBN 10: 0713675462
ISBN 13: 9780713675467
Used
Softcover
Quantity: 1
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. A few small marks or stains to the page edges/pages . Minor shelf wear. Seller Inventory # wbb0019352900
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780713675467
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Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)
Published by
A & C Black Publishers Ltd
(2007)
ISBN 10: 0713675462
ISBN 13: 9780713675467
Used
Paperback
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