Items related to Change Function
Synopsis
Slight shelf wear to edges.
"synopsis" may belong to another edition of this title.
About the Author
Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.
From Booklist
"Build it and they will come." Only for Kevin Costner, according to Pip Coburn, former Global Technology Strategist for investment house UBS. Dubbing all consumers "earthlings," Coburn reasons that most people will not adopt a new technology until the perceived benefits outweigh the perceived pain of trying to learn something new. Coburn has taken years of research notes and created a series of case studies about individual technologies to prove his theories of failure. Using quotes from Aristotle to Einstein, plus dozens from columnists of now defunct technology magazines, Coburn makes some interesting points about technologies that consumers, oops, sorry, "earthlings" care about, such as Internet phones, HDTV, and the iPod. But most readers will not know what an ASP is (application service provider) much less why they should care. Alpha chips, early interactive TV, picture phones from the 1960s, tablet PCs, and companies like Iridium and Webvan were probably of significant interest to Coburn's investors back in the day, but they do little now to engage any earthling's interest in why these technologies failed. Gail Whitcomb
Copyright © American Library Association. All rights reserved
"About this title" may belong to another edition of this title.
Search results for Change Function
Stock Image
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The Change Function: Why Some Technologies Take Off and Others Crash and Burn This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780713682076
Buy Used
US$ 5.43
US$ 5.45 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Change Function
Published by
A & C Black Publishers Ltd, 2007
ISBN 10: 0713682078
ISBN 13: 9780713682076
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001589219
Buy Used
US$ 3.81
US$ 7.41 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Change Function: Why Some Technologies Take off and Others Crash and Burn : Why Some Technologies Take off and Others Crash and Burn
Published by
Bloomsbury Publishing Plc, 2007
ISBN 10: 0713682078
ISBN 13: 9780713682076
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP65367416
Buy Used
US$ 6.26
US$ 6.62 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780713682076
Buy Used
US$ 5.84
US$ 9.24 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available