Decoding Advertisements (Ideas in Progress) - Softcover

Williamson Dir, Judith

  • 3.83 out of 5 stars
    132 ratings by Goodreads
 
9780714526157: Decoding Advertisements (Ideas in Progress)
Softcover
ISBN 10: 0714526150 ISBN 13: 9780714526157
Publisher: Marion Boyars Publishers, 1994

Synopsis

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

"synopsis" may belong to another edition of this title.

About the Author

Judith Willimason is currently Visiting Professor at City University, London.

"About this title" may belong to another edition of this title.

Publisher
Marion Boyars Publishers
Publication date
1994
Language
English
ISBN 10 
0714526150
ISBN 13 
9780714526157
Binding
Paperback
Number of pages
180
Rating
  • 3.83 out of 5 stars
    132 ratings by Goodreads

Other Popular Editions of the Same Title

9780714526140: Decoding Advertisements: Ideology and Meaning in Advertising (Ideas in Progress)

Featured Edition

ISBN 10:  0714526142 ISBN 13:  9780714526140
Publisher: Marion Boyars, 1978
Hardcover