Items related to Decoding Advertisements (Ideas in Progress)
Synopsis
A fascinating account of how the admen achieve their effects.?Stuart Hood
This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.
If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.
Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.
"synopsis" may belong to another edition of this title.
About the Author
Judith Willimason is currently Visiting Professor at City University, London.
"About this title" may belong to another edition of this title.
- PublisherMarion Boyars Publishers Ltd
- Publication date1994
- ISBN 10 0714526150
- ISBN 13 9780714526157
- BindingPaperback
- LanguageEnglish
- Number of pages180
- Rating
Search results for Decoding Advertisements (Ideas in Progress)
Stock Image
Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Paperback
Seller: Gulf Coast Books, Memphis, TN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. Seller Inventory # 0714526150-4-23805381
Quantity: 1 available
Stock Image
Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00059605596
Quantity: 2 available
Stock Image
Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Softcover
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. This item is in overall good condition. Covers and dust jackets are intact but may have minor wear including slight curls or bends to corners as well as cosmetic blemishes including stickers. Pages are intact but may have minor highlighting/ writing. Binding is intact; however, spine may have slight wear overall. Digital codes may not be included and have not been tested to be redeemable and/or active. Minor shelf wear overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you!. Seller Inventory # 466ROY001E9K
Quantity: 1 available
Stock Image
Decoding Advertisments
Published by
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Paperback
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G0714526150I4N00
Quantity: 1 available
Stock Image
Decoding Advertisments
Published by
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G0714526150I4N00
Quantity: 1 available
Stock Image
Decoding Advertisments
Published by
Marion Boyars Publishers, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Paperback
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Seller Inventory # G0714526150I4N00
Quantity: 1 available
Stock Image
Decoding Advertisements (Ideas in Progress)
Published by
Marion Boyars Publishers Ltd, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
paperback
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_408823599
Quantity: 1 available
Stock Image
Decoding Advertisments
Published by
Boyars Publishers, Ltd., Marion, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Reissue. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP14000725
Quantity: 1 available
Stock Image
Decoding Advertisments
Published by
Boyars Publishers, Ltd., Marion, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Reissue. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP14000725
Quantity: 1 available
Stock Image
Decoding Advertisments
Published by
Boyars Publishers, Ltd., Marion, 1994
ISBN 10: 0714526150
ISBN 13: 9780714526157
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Reissue. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP10575973
Quantity: 1 available