LETTERWORK-CREATIVE LETTERFORMS IN GRAPHIC DESIGN - Hardcover

NEUENSCWANDER B

 
9780714828015: LETTERWORK-CREATIVE LETTERFORMS IN GRAPHIC DESIGN

Synopsis

A guide to the creation and adaptation of letterforms, this book draws on examples from packaging, posters, television sequences and book design from around the world. It demonstrates the principles of letterforms, the use of basic tools and the many different techniques and media available.

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From the Back Cover

Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design.

About the Author

Neuenschwander is a lettering artist, graphic designer and lecturer in calligraphy. His work has been frequently reproduced in books and magazines and is represented in public and private collections.

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