This text brings the interest of the graphic designer and the lettering artist together by detailing the potential of original type in graphic design. Designers are increasingly aware of the basic skills of their profession and the originality they can bring. Drawing on packaging, sinage, poster, layout and jacket designs for example, this book shows how professionals from around the world have commissioned, invented or adapted letterforms influenced by cultures as diverse as Arabic and Japanese to create something new. Letter-making techniques are illustrated and explained such as painting, engraving, cutting, tearing, scratching, collage, stamping, photocopying, faxing, airbrush and computer generation. The book also gives guidance on basic tools and techniques, the principles of letterform and how to commission work from lettering artists, along with lists of contact addresses.
"synopsis" may belong to another edition of this title.
Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Seller: Visible Voice Books, Cleveland, OH, U.S.A.
paperback. Condition: Good. Phaidon Press September 1995 Heavy crinkling to jacket with some tearing. Seller Inventory # 187408
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP23726547
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