Letterwork: Creative Letterforms in Graphic Design

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9780714829098: Letterwork: Creative Letterforms in Graphic Design
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This text brings the interest of the graphic designer and the lettering artist together by detailing the potential of original type in graphic design. Designers are increasingly aware of the basic skills of their profession and the originality they can bring. Drawing on packaging, sinage, poster, layout and jacket designs for example, this book shows how professionals from around the world have commissioned, invented or adapted letterforms influenced by cultures as diverse as Arabic and Japanese to create something new. Letter-making techniques are illustrated and explained such as painting, engraving, cutting, tearing, scratching, collage, stamping, photocopying, faxing, airbrush and computer generation. The book also gives guidance on basic tools and techniques, the principles of letterform and how to commission work from lettering artists, along with lists of contact addresses.

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From the Back Cover:

Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design.

About the Author:

Neuenschwander is a lettering artist, graphic designer and lecturer in calligraphy. His work has been frequently reproduced in books and magazines and is represented in public and private collections.

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Book Description Phaidon Press Ltd, United Kingdom, 2007. Paperback. Condition: New. New edition. Language: English . Brand New Book. An inspirational guide to the creation and adaptation of letter forms, this book draws on examples from packaging, posters, television sequences and book design from around the world. The author - himself a highly successful lettering artist and graphic designer - demonstrates the principles of letter forms, the use of basic tools, and the many varied techniques and media that allow professionals to create unique lettering effects: including airbrush, collage, cutting, tearing, stamping, faxing, photocopying and computer manipulation. Building upon the current growth of interest in typographic excellence, this book will heighten any reader s awareness of lettering as a milestone of graphic design success. Seller Inventory # AA99780714829098

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Book Description Phaidon Press Ltd, United Kingdom, 2007. Paperback. Condition: New. New edition. Language: English . Brand New Book. An inspirational guide to the creation and adaptation of letter forms, this book draws on examples from packaging, posters, television sequences and book design from around the world. The author - himself a highly successful lettering artist and graphic designer - demonstrates the principles of letter forms, the use of basic tools, and the many varied techniques and media that allow professionals to create unique lettering effects: including airbrush, collage, cutting, tearing, stamping, faxing, photocopying and computer manipulation. Building upon the current growth of interest in typographic excellence, this book will heighten any reader s awareness of lettering as a milestone of graphic design success. Seller Inventory # AA99780714829098

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