This text brings the interest of the graphic designer and the lettering artist together by detailing the potential of original type in graphic design. Designers are increasingly aware of the basic skills of their profession and the originality they can bring. Drawing on packaging, sinage, poster, layout and jacket designs for example, this book shows how professionals from around the world have commissioned, invented or adapted letterforms influenced by cultures as diverse as Arabic and Japanese to create something new. Letter-making techniques are illustrated and explained such as painting, engraving, cutting, tearing, scratching, collage, stamping, photocopying, faxing, airbrush and computer generation. The book also gives guidance on basic tools and techniques, the principles of letterform and how to commission work from lettering artists, along with lists of contact addresses.
"synopsis" may belong to another edition of this title.
Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design.
"About this title" may belong to another edition of this title.
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102559552
Seller: Open Books, Chicago, IL, U.S.A.
Paperback. Condition: Acceptable. Book is bent from improper storage. General wear from age and use. Spine creased, but binding still sound. cover is in poor condition but otherwise a readable copy. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Seller Inventory # mon0000832674
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Good. An inspirational guide to the creation and adaptation of letter forms, this book draws on examples from packaging, posters, television sequences and book design from around the world. The author - himself a highly successful lettering artist and graphic designer - demonstrates the principles of letter forms, the use of basic tools, and the many varied techniques and media that allow professionals to create unique lettering effects: including airbrush, collage, cutting, tearing, stamping, faxing, photocopying and computer manipulation. Building upon the current growth of interest in typographic excellence, this book will heighten any reader's awareness of lettering as a milestone of graphic design success. Seller Inventory # CIN0714829099G
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5018591-6
Seller: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0714829099-11-1
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0714829099I3N00
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0714829099I3N00
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0714829099I3N00
Seller: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0714829099I3N00
Seller: Visible Voice Books, Cleveland, OH, U.S.A.
paperback. Condition: Good. Phaidon Press September 1995 Heavy crinkling to jacket with some tearing. Seller Inventory # 187408