Items related to Problem Solved: A Primer for Design and Communication
Synopsis
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms.
Each chapter explores a different theme of 'problem solving', and concludes with a case study to illustrate a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslan Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
Michael Johnson is creative director of Johnson Banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.
"synopsis" may belong to another edition of this title.
About the Author
Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.
Review
'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' (Artichoke, Australia) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' (Grafik, formerly Graphics International)
"About this title" may belong to another edition of this title.
- PublisherPhaidon Press
- Publication date2002
- ISBN 10 0714841749
- ISBN 13 9780714841748
- BindingHardcover
- LanguageEnglish
- Edition number1
- Number of pages288
- Rating
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Problem Solved: A Primer for Design and Communication
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Phaidon Press (edition 1St Edition), 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Problem Solved: A Primer for Design and Communication
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Problem Solved: A Primer for Design and Communication
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Problem Solved : A Primer for Design and Communications
Published by
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ISBN 10: 0714841749
ISBN 13: 9780714841748
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Problem Solved: A Primer in Design and Communications
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Problem Solved: A Primer for Design and Communications
Published by
Phaidon Press Ltd, United Kingdom, London, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms. Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising. Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002328878
Quantity: 3 available
Stock Image
Problem Solved : A Primer for Design and Communications
Published by
Phaidon Press, Incorporated, 2002
ISBN 10: 0714841749
ISBN 13: 9780714841748
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP16993691
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Problem Solved: A Primer for Design and Communications
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Problem Solved: A Primer for Design and Communications
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Problem Solved: A Primer for Design and Communications
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1450grams, ISBN:0714841749. Seller Inventory # 5812351
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