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Synopsis
Provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to the inflence of the internet in the 1990s.
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About the Author
Warren Berger has studied hundreds of the world s leading innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. His writing and research on questioning and innovation have appeared in Fast Company, Harvard Business Review, and Wired. He is the author of the internationally acclaimed book Glimmer, an in-depth analysis of creative thinking that was named one of BusinessWeek s Best Innovation and Design Books of the Year. Berger has appeared on NBC s Today, ABC s World News, CNN, and NPR s All Things Considered. He lives with his wife, Laura E. Kelly, in Westchester, New York. His website is www.AMore BeautifulQuestion.com.
Review
'Browsing through this facinating book will certainly evoke memories as products and their slogans are revealed.' (County Times, Welshpool) 'With more gorgeous images than you can shake a stick at, it's a great addition to that new coffee table you bought after seeing the Ikea ad on TV, and now it's out in paperback, it won't break the legs of the table either.' (Ideasfactory) 'Berger's book contains stunning full-page colour reproductions of advertisements accompanied by captions that explain each ad's impact on society...He also offers insightful interviews with a handful of the industry's major players...The result is a book that's a lot like advertising: big, bold, entertaining and full of itself.' (Azure) 'Advertising Today provides something new: a chronological survey of the industry that also charts the seismic changes in our social landscape over the past 50 years.' (Azure)
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- PublisherPhaidon Press
- Publication date2004
- ISBN 10 0714843873
- ISBN 13 9780714843872
- BindingPaperback
- Number of pages512
- Rating
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ISBN 10: 0714843873
ISBN 13: 9780714843872
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