Geschichte des Plakates - Softcover

Muller-Brockmann, Shizuko; Muller-Brockmann, Josef; Yoshikawa, Shizuko

Softcover

ISBN 10: 0714844039 ISBN 13: 9780714844039

Publisher: Phaidon Press, 2004

Synopsis

Until today the poster has lost nothing either of its actuality or its effective power. This book defines the nature of the poster and indicates the laws of designing which determine form, colour and composition. The four main lines of development, the illustrative, objective-informative, constructive and experimental poster, are demonstrated by means of 300 posters. The selection concentrates on those examples which, by the conception of their design, have influenced the stylistic development of the poster.

About this title

About the Author:

Josef Muller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989). Shizuko Muller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.

Review:

"According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does."-Francesca Gavin, Blueprint "Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression."-Stephen Bayley, Independent "A design classic."-The Times "A fascinating journey through the glory days of that most inescapable method of visual communication... There's arresting imagery on almost every page."-Independent

About this edition

• Publisher: Phaidon Press
• Publication date: 2004
• ISBN 10: 0714844039
• ISBN 13: 9780714844039
• Binding: Paperback
• Number of pages: 244