Synopsis
For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients brands fresh and in the public consciousness. This book explores the theme of problem solving in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda. Each chapter deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples from a huge range of international agencies and designers, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the twentieth and twenty-first centuries.
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About the Author
Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.
Review
'Students and professionals alike will enjoy this primer for its engaging text and the wealth of imagery used to illustrate points.' (Artichoke, Australia) 'For once we have a graphics book that isn't just a parade of stunning imagery - impressive though its visual content is. A challenging theory underpins each wittily titled chapter, promoting brave and contentious ideas. It also pushes the importance of words in communication - a rare treat from a serious graphics tome.' (Design Week) 'A real tour de force. It covers an amazing amount of projects (and problems) and Johnson tackles them in an unpretentious and erudite way.' (Grafik, formerly Graphics International)
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Problem Solved: A Primer in Design and Communication
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