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Synopsis
False Flat documents the vitality of the current design scene in The Netherlands, one of today's most important centers of innovation and experimentation in architecture, urban planning, industrial design, and graphic design. Contemporary Dutch designers artfully recast and reinterpret known forms and modernist archetypes through technological know-how, creativity, and wit. The authors compare this transformation to the "false flat" of the subtly sloping Dutch landscape - the product of centuries of reclaiming territory from the waters of the North Sea and the Rhine. Written by Aaron Betsky with Adam Eeuwens, and designed by acclaimed Dutch graphic artist Irma Boom, False Flat brings to life the dynamism, diversity, and underlying structures of a unique and prolific design culture.
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About the Author
Aaron Betsky is director of the Netherlands Architecture Institute (NAI) in Rotterdam. From 1995 to 2001 he was Curator of Architecture, Design, and Digital Projects at the San Francisco Museum of Modern Art, where he curated, among other exhibitions, "Do Normal: Recent Dutch Design" in 1998. Adam Eeuwens is a Dutch writer living in Southern California. He is a partner in the design strategy firm, The Culture Industry, and co-curated "Do Normal" with Betsky.
Review
'provides a long-awaited map for why Dutch design is once again so good' Blueprint 'saturated with eloquent enthusiasm ... reflects the author's intimate knowledge of Dutch society and culture ...' Building Design 'sets out to explain our love affair with all things Dutch and design-related ... with a great deal of panache. ... There's plenty to get your teeth into ... thorough, well-researched and it looks good' Grafik (formerly Graphics International) 'cleverly put together by Irma Boom. ... dominated by outlandish ideas and witty creations' Creative Review 'The main text , by Aaron Betsky ... is one of the most perceptive and enjoyable pieces of longer writing about design I have read for some time.' Icon 'artfully wrought. ... Dynamic and vital it all undoubtedly is, served up on modish pages designed by Irma Boom. ... stunning examples of top-drawer contextual architecture.' Architect's Journal 'An excellent guide to one of the design world's hottest countries.' V&A magazine
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- PublisherPhaidon Press Inc.
- Publication date2008
- ISBN 10 0714848611
- ISBN 13 9780714848617
- BindingPaperback
- LanguageEnglish
- Number of pages400
- Rating
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False Flat: Why Dutch Design Is so Good
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London ; New York : Phaidon, 2008
ISBN 10: 0714848611
ISBN 13: 9780714848617
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Soft cover. Condition: Fine. 2nd Edition. Folded stiff wrappers (softcover), 400 pages : illustrations (chiefly color) ; 25 cm. Very good/fine, clean, crisp, unread copy. 2008 reprint. An extensive and timely survey of innovative contemporary design in the Netherlands: always verging on the experimental and universally recognized as a melting pot of cutting-edge twenty-first-century creativity. This overview features work by Rem Koolhaas, MVRDV, Ben van Berkel & Caroline Bos, Marcel Wanders, Petra Blaisse, and Jop van Bennekom, among others. One thousand images offer a visual sourcebook of Dutch design in all forms, including architecture, urban planning, industrial design, and graphic design. Seller Inventory # JHJ_2025_03_15_1
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