Max Huber - Softcover

Von Moos, Stanislaus

Softcover

ISBN 10: 0714861103 ISBN 13: 9780714861104

Publisher: Phaidon Press, 2011

Synopsis

"Max Huber (1919-92) is one of the most significant graphic designers of the twentieth century. In this comprehensive monograph, the first to be published on this major figure, the authors trace and illustrate Huber's entire career, from his early years in Switzerland to his more mature work in Italy." "Huber's style assimilated the teachings of the early modern masters, such as Max Bill and Laszlo Moholy-Nagy, combining their principles with the enormous variety of cultural influences present in vibrantpost-war Milan. This fully illustrated survey of his work demonstrates that Huber was among the first to apply the aesthetics of the avant garde to a corporate and commercial environment, creating formal solutions that he would go on to use throughout his life. Among the 450 illustrations in this book (the majority of which were never published before) are examples of his celebrated posters for the Monza races, his jazz record covers and book series for major Italian publishers, which remain appreciated today as superb examples of their genres." "Some of Huber's most enduring achievements were on a completely different scale and remain in the collective memory of generations and on the streets of Italy: his logo design for the department store La Rinascente and the supermarket chain Esselunga, were so influential as to change the public's perception of these two popular stores and, moreover, the visual landscape of Milan itself." "The three expert authors of this book (Stanislaus von Moos, Mara Campana and Giampiero Bosoni) were privileged to have the full support of Huber's widow, Aoi Kona, who granted them unrestricted access to the renowned archive of Huber's work that is now housed in the m.a.x.Museo, in Chiasso, Switzerland. This wide-ranging and exhaustively researched book demonstrates the importance of this fascinating and influential figure in the history of modern graphic design."--BOOK JACKET.

About this title

About the Author:

Stanislaus von Moos is Professor of Art History at Zurich University and an expert on modern European architecture and design. Editor of the magazine archithese, he has also written books on Le Corbusier, Venturi and Rauch, and the Esprit Nouveau. Mara Campana trained as an architect. She is a lecturer on design and architecture and regularly publishes in specialized journals. She has curated many exhibitions on designers and different aspects of the history of design. Giampiero Bosoni lectures on the history of design at Milan Polytechnic. He has written books on interior design between 1945-2001, contemporary domestic landscapes and on the work of Jean Nouvel.

Review:

"Upon receipt of the book, I discovered a richness and vibrancy that was somewhat unexpected, the book encapsulating a life's work in large-scale full-colour images from start to finish, with strong and engaging texts... Maybe it is simply because much of the work in this book is previously unpublished that it feels more expressive and exciting... This monograph is a very thorough and extremely well-researched portfolio... For many of you who feel that you are aware of much of his design output, there may be a surprise in store when studying this volume... For those who do not know of Max Huber, now is the time to acquaint yourselves with one of the more significant designers of the twentieth century."-Grafik "I believe in judging a book by its cover. Especially when the book in question is about one of the great graphic designers of our age. Phaidon can only take credit for selecting this particular image, but what an image... It gives an instant insight into the work of a brilliant man. His trademark device of overlaying a vibrant array of colours to dramatic effect completely dominates this cover in such a way that you just have to see more. So inside we go... If you haven't heard of Huber you will almost certainly recognise some of the more famous work included here, and as the pages turn you will wish you had discovered him before. The best compliment I can pay this book is that it truly lives up to its cover, and, I can guarantee, it will have you hooked."-Blueprint "Handsome and well illustrated."-Eye

About this edition

• Publisher: Phaidon Press
• Publication date: 2011
• ISBN 10: 0714861103
• ISBN 13: 9780714861104
• Binding: Paperback
• Number of pages: 240