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Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them - Hardcover

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9780714864730: Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Synopsis

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

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About the Author

Michael Johnson is the award-winning creative director and founder of johnson banks, a London-based design consultancy recognised as one of the most innovative design companies in the world and whose clients include Virgin Atlantic, the British Government, the V&A, the Design council and Proctor & Gamble. He writes and lectures worldwide on design theory and practice.

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  • PublisherPhaidon Press
  • Publication date2012
  • ISBN 10 0714864730
  • ISBN 13 9780714864730
  • BindingHardcover
  • LanguageEnglish
  • Edition number2
  • Number of pages320
  • Rating
    • 3.79 out of 5 stars
      81 ratings by Goodreads

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Hardcover. Condition: new. Hardcover. A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram. A manual for design students and professionals offering solutions to design problems. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780714864730

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Condition: New. 2012. 2nd. Hardcover. A manual for design students and professionals offering solutions to design problems. Num Pages: 320 pages, 1200 colour, 150 black & white. BIC Classification: AKC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 251 x 213 x 31. Weight in Grams: 1284. . . . . . Books ship from the US and Ireland. Seller Inventory # V9780714864730

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