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Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them - Hardcover
Synopsis
A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
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About the Author
Michael Johnson is the award-winning creative director and founder of johnson banks, a London-based design consultancy recognised as one of the most innovative design companies in the world and whose clients include Virgin Atlantic, the British Government, the V&A, the Design council and Proctor & Gamble. He writes and lectures worldwide on design theory and practice.
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Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
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Problem Solved: How to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
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Problem Solved: How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and How to Solve Them
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