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Book Description Hardcover. Condition: New. No Jacket. 2nd Edition. A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram. Photos available by request. International customers will be charged actual shipping costs. Also, please note that shipping on oversized books will be charged at the actual rate. Seller Inventory # 9789910012952