Mechanical Bride: Folklore of Industrial Man - Softcover

Marshall McLuhan

4.03

310 ratings by Goodreads

9780715641354: Mechanical Bride: Folklore of Industrial Man

Softcover

ISBN 10: 0715641352 ISBN 13: 9780715641354

Publisher: Gerald Duckworth & Company, 2011

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This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly ed

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About the Author:

Marshall McLuhan is internationally recognized as one of the great pioneering philosophers of media studies and was undoubtedly one of the most provocative, talked-about and controversial thinkers of our times. His work continues to influence a number of disciplines, in particular media studies, modern art and semiotics.

Review:

One of the major intellectual influences of our time. * Fortune * What remains paramount are McLuhan's global standpoint and zest for the new. He has given a needed twist to the great debate on what is happening to main in this age of technological speedup. * New Yorker * The use of large reproductions of advertisements illuminates the text and often powerfully reinforces it... McLuhan is, happily, an indignant man. * New York Times *

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