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Managing Marketing: Concepts and Irish Cases - Softcover

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9780717126729: Managing Marketing: Concepts and Irish Cases
Softcover
ISBN 10: 0717126722 ISBN 13: 9780717126729
Publisher: Gill & Macmillan Ltd

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About the Author

John A. Murray is Professor of Business Studies at Trinity College, Dublin Aidan O'Driscoll is Senior Lecturer at the Dublin Institute of Technology and editor of Irish Marketing Review They are co-authors of Strategy and Process in Marketing

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Publisher
Gill & Macmillan Ltd
Language
English
ISBN 10 
0717126722
ISBN 13 
9780717126729
Binding
Paperback
Edition number
2

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9780717119523: Managing Marketing

Featured Edition

ISBN 10:  0717119521 ISBN 13:  9780717119523
Publisher: Gill & Macmillan Ltd, 1993
Softcover