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Synopsis
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.
New to this
Completely updated perspectives on marketing theory and practice
Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
New and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan's Porridge and Dubarry Footwear
Analysis of the changes that have taken place in the Irish marketing environment
Emphasis on the challenges that will face Irish marketers in coming years.
A customer-centric approach to marketing is presented as the basis for making key decisions.
SUITABLE FOR
- First- and second-year business students at third level
- Students taking a marketing module as part of any other course.
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About the Author
Donal Rogan BComm, HDMP, MBS is a Senior Lecturer in Marketing at the Institute of Technology Tallaght, Dublin.
"About this title" may belong to another edition of this title.
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Marketing: An Introduction for Students in Ireland
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR004143598
Quantity: 1 available