Items related to Mass Communications: A Comparative Introduction
The rise of mass communications has fundamentally reshaped the modern world. In this comparative introduction, Lorimer surveys not only the different types of media and their attendant technologies, but the theories used to understand the subject. He provides an international perspective, drawing on examples from the UK, USA, Canada, Australia, Japan and various European countries. The study begins with an examination of the historical and contemporary roles of communication in society, followed by an analysis of the mass media in modern society. Four fundamentals of mass media - law and policy, ownership, professionalism and technology - are explored in detail. This is followed with key sections on audience response and media content. Aimed at first-year undergraduates in media and communication studies, this work intends to explain the geopolitics of mass communication and the likely impact of modern media systems on national cultures in the future.
"synopsis" may belong to another edition of this title.
- PublisherManchester Univ Pr
- Publication date1994
- ISBN 10 0719039460
- ISBN 13 9780719039461
- BindingHardcover
- Number of pages318
Top Search Results from the AbeBooks Marketplace
Stock Image
Mass Communications: A Comparative Introduction
Published by
Manchester Univ Pr
(1994)
ISBN 10: 0719039460
ISBN 13: 9780719039461
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-G-010-01694
Buy Used
US$ 17.77
Convert currency