Media Semiotics: An Introduction, Second Edition

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9780719062056: Media Semiotics: An Introduction, Second Edition

Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to establish semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.

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Jonathan Bignell is Senior Lecturer in Media Arts at Royal Holloway, University of London

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"Jonathan Bignell's comprehensive, intelligent and readable introduction to semiotics is ahead of the field in clarity, in its astute use of contemporary examples, and in its openness to both the latest theoretical developments and the criticisms of semiotic theory launched over the last decade by media sociologists." --Sean Cubitt, Liverpool John Moores University

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Book Description MANCHESTER UNIVERSITY PRESS, United Kingdom, 2002. Paperback. Book Condition: New. 2nd edition. Language: English . Brand New Book. Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men s style magazines, docusoaps and reality TV , digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers new media , including computer games, the Internet and the World Wide Web. -- . Bookseller Inventory # AAZ9780719062056

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Book Description MANCHESTER UNIVERSITY PRESS, United Kingdom, 2002. Paperback. Book Condition: New. 2nd edition. Language: English . Brand New Book. Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men s style magazines, docusoaps and reality TV , digital interactive television, and mobile phone text messaging. This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers new media , including computer games, the Internet and the World Wide Web. -- . Bookseller Inventory # AAZ9780719062056

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Book Description Manchester University Press. Paperback. Book Condition: new. BRAND NEW, Media Semiotics (2nd Revised edition), Jonathan Bignell, This is an expanded and revised edition of an investigation of the critical approach in contemporary media studies. The main media studied on university courses (advertising, magazines, the press, TV, cinema, "new media" including computer games, the Internet and the World Wide ) are all addressed substantially and in separate detailed chapters. New material in this second edition includes sections on men's style magazines, docusoaps and "reality TV", digital interactive television, and mobile phone text messaging. It begins by explaining the concept of the sign and the ideological roles of media in contemporary culture and then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films, and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory such as ideology and psychanalytic theory are explored and challenges to established semiotic methods posed by audience studies and postmodernism are discussed. Bookseller Inventory # B9780719062056

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Book Description Manchester University Press. Book Condition: New. 2002. 2nd. Paperback. Using examples such as "Big Brother" and "Billy Elliot", Bignell offers a comprehensive, intelligent and readable introduction into the critical approach in contemporary media studies. This second edition includes sections on men's style magazines, docusoaps and "reality TV". Num Pages: 256 pages, 10 b&w illustrations, bibliography, index. BIC Classification: GTE; JFD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 136 x 21. Weight in Grams: 328. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780719062056

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