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Synopsis
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.
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About the Author
Jennifer Lees-Marshment is Founding Director for the Centre for Political Marketing in the UK and Lecturer at Keele University.
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- PublisherManchester University Press
- Publication date2004
- ISBN 10 071906306X
- ISBN 13 9780719063060
- BindingHardcover
- LanguageEnglish
- Number of pages272
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The Political Marketing Revolution: Transforming the Government of the UK
Published by
Manchester University Press, 2004
ISBN 10: 071906306X
ISBN 13: 9780719063060
Used
Hardcover
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780719063060. Seller Inventory # 9092789
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Stock Image
The Political Marketing Revolution: Transforming the Government of the Uk
Published by
Manchester University Press, 2004
ISBN 10: 071906306X
ISBN 13: 9780719063060
Used
Hardcover
Seller: Y-Not-Books, Hereford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Bumped edges and no dust jacket Next day dispatch. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries. Seller Inventory # mon0000239757
Quantity: 1 available