How to Handle the Media (WorkWise)

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9780724805280: How to Handle the Media (WorkWise)
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When you talk to the media, your company's reputation, sales of your product or service, the success or failure of a project or even your job could depend on how you perform. In many interviews you have only 30 seconds to get your point across, you could make or break your company and your career in less than a minute. This handbook provides information and advice on how to deal with the media.

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