Synopsis
This best-selling book gives an introduction to both the theory and practice of advertising. Important insights into how advertising is done, who does it, and the critical questions that must be resolved are provided. In addition, extensive coverage of integrated marketing communications and the roles of smaller agencies and vendors, as well as the newest types of media is presented.
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Other Popular Editions of the Same Title
Search results for Advertising: Principles and Practice Australian Edition
Seller Image
Advertising: Principles and Practice
Published by
Pearson Education Australia, Frenchs Forest, NSW, Australia, 2008
ISBN 10: 0733973213
ISBN 13: 9780733973215
Used
Paper Back
First Edition
Seller: Goulds Book Arcade, Sydney, Newtown, Sydney, NSW, Australia
Seller rating 5 out of 5 stars
Paper Back. Condition: Very Good. Australasian Edition. The first couple of pages are somewhat creased. The cover has light wear. 552 pages. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown. Size: Size G: 10"-11" Tall (254-279mm). Seller Inventory # 134777
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Advertising Principles and Practice - Australasian Edition
Published by
Pearson Education, Sydney, 2008
ISBN 10: 0733973213
ISBN 13: 9780733973215
Used
Softcover
Seller: Turn The Page Books, Sydney, NSW, Australia
Seller rating 5 out of 5 stars
Softcover. Condition: Very Good. Dust Jacket Condition: No Dust Jacket. Australasian. 552 pages. No internal inscriptions, torn or missing pages. This book is extra heavy, and will involve extra shipping charges. Quantity Available: 1. Shipped Weight: 1-2 kilos. Category: Business, Finance & Marketing; Education. ISBN/EAN: 9780733973215. Pictures of this item not already displayed here available upon request. Inventory No: 51080. Seller Inventory # 51080
Seller Image
Advertising: Principles And Practice
Published by
Pearson Education Australia, French's Forest, 2008
ISBN 10: 0733973213
ISBN 13: 9780733973215
Used
Pictorial Soft Cover
First Edition
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
Seller rating 4 out of 5 stars
Pictorial Soft Cover. Condition: Fine. First Edition. 552 pages. Book appears to have hardly been read and is in Fine condition throughout. Seller Inventory # 153068