Planning and Building a Small Business (Tilde Business) - Softcover

Mazzarol, Tim; Reboud, Sophie

Softcover

ISBN 10: 0734608012 ISBN 13: 9780734608017

Publisher: Tilde Publishing and Distribution, 2013

Synopsis

The aim of this book is to familiarise students with the theory and practice of small business management.

For those interested in establishing and managing their own small firm, this book will help the reader better understand the challenges and rewards of being a small business owner-manger. In addition, Planning and building a Small Business will prove useful to small business owner-managers as a general guide on how they might better manger their operations.

Part A- Planning a small business, contains six chapter that deal with planning a small business, including surviving the early years, strategic planning, and writing a business plan.
Part B- Innovation, consists of two chapters that deal with entrepreneurship, innovation and creativity.
Part C-Team and small business, consists of two chapters that look at human resource management and teams within a small business context.
Part D- Marketing a small business, consists of a final chapter that examines marketing a small business.

Table of contents

Part A – Planning a small business
Chapter 1 – What is a small business
Chapter 2 – Family business
Chapter 3 – Entrepreneur vs owner-mangers
Chapter 4 – Surviving the early years
Chapter 5 – Planning and strategy in a small business
Chapter 6 – Writing a business plan
Part B – Innovation
Chapter 7 – Entrepreneurship and innovation
Chapter 8 – Creativity and innovation
Part C – Teams and small business
Chapter 9 – Small firms and human business
Chapter 10 – Team building in a small business
Part D – Marketing a small business
Chapter 11 – Creating customers

About this title

About the Author:

TIM MAZZAROL is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programs targeted at a wide range of levels from undergraduate to postgraduate. He also has ten years of experience with the Department of Foreign Affairs and Trade including a diplomatic posting to the Australian Embassy Bangkok.

About this edition

• Publisher: Tilde Publishing and Distribution
• Publication date: 2013
• ISBN 10: 0734608012
• ISBN 13: 9780734608017
• Binding: Paperback
• Number of pages: 320