Synopsis
The aim of this book is to familiarise students with the theory and practice of small business management, including financial management and growth strategies. For those interested in growing their own small firm, this book will help the reader better understand the challenges and rewards of being a small business owner-manger. In addition, Running and Growing a Small Business will prove useful to small business owner-mangers as a general guide on how they might better manage their opportunities. Part A – Financing and growing a small business, contains four chapters that deal with small business finance, including growth strategies and buying, selling and valuing small businesses. Part B – Structure, risk and legal issues in small business, consists of five chapters that look at issues including franchising, IP, risk, and co-operative ventures. Table of Contents Part A – Financing and growing a small business
• Chapter 1 – Financing a small business
• Chapter 2 – Financial reports and analysis in a small business
• Chapter 3 – Growing a small business
• Chapter 4 – Buying, selling and valuing a small business Part B – - Structure, risk and legal issues in small business
• Chapter 5 – Franchising
• Chapter 6 – Legal issues for a small business
• Chapter 7 – Intellectual property
• Chapter 8 – Risk management in a small business
• Chapter 9 – Co-operatives
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About the Author
Tim Mazzarol is a Winthrop Professor within the UWA Business School where he specialises in marketing, strategy, entrepreneurship and innovation. He is a member of the Australian Market and Social Research Society, as well as an affiliate Professor at the Burgundy School of Business (BSB), Groupe ESC Dijon-Bourgogne in France. Tim has over fifteen years’ experience working in small business development roles, and has extensive experience in designing, developing and delivering management education rograms to both undergraduate and postgraduate students. He is widely published both nationally and internationally within the fields of entrepreneurship and small business management, and is a member of the Academy of Management, the Australian and New Zealand Academy of Management, the International Council of Small Business, and the Australian Institute of Management.
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Running and Growing a Small Business
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-972-593