With a practical focus on persuasive writing strategy, Michael R. Smith identifies and explores three processes of persuasive writing logos, pathos, and ethos and provides a thorough introduction to the elements of rhetorical style.Using detailed how-to guides and plenty of examples, the author s distinctive approach to persuasive writing examines:technical aspects of rhetorical style: metaphor, literary allusion, figures of speech, and graphic designthree basic processes of persuasive legal writing strategy:Logos: logic and rational argumentPathos: value-based argumentEthos: establishing credibilityinterdisciplinary contributions to persuasive writing from fields such as cognitive psychology, classical rhetoric, and morality theoryeffective strategies that extend beyond the trial or appellate brief to a broad range of documents and settingsIn the Second Edition, the reader will find:a new organization that puts a greater emphasis on
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