Value pricing is becoming more common among attorneys and CPAs across the country. Everyone's talking about it, but very little has been written on how to implement this innovative, lucrative option. This resource is designed to provide CPAs, attorneys, and other professionals with the information needed to evaluate the economics of alternative billing methods. This indispensable new tool will help professionals implement the switch from hourly billing to value pricing and perfect this method of pricing within their firms. This one-of-a-kind volume also comes with a powerful CD-ROM containing all the essential checklists and sample agreements.
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All business people live the ultimate contradiction: We spend our nights praying for the ability to charge monopoly prices, and we spend our days engaged in the very activity that drives those prices downward--that is, increasing the market supply of our services. The theories and concepts in this book are passed on to you in the hope that your transition from hourly billing to Value Pricing will be easier and less prone to failure.
Ronald J. Baker started his accounting career in 1984 with KPMG Peat Marwick's Private Business Advisory Services in San Francisco. Today, he runs the VeraSage Institute, a think tank that he founded dedicated to teaching value pricing to professionals. Mr. Baker is a frequent speaker at CPA events and conferences. As a consultant, he works with CPA firms throughout the world on implementing total quality service and value pricing. He has been appointed to the AICPA's Group of One Hundred, a think tank of leaders to address the future of the profession, and named on Accounting Today's 2001, 2002, and 2003 Top 100 Most Influential People in the profession. Mr. Baker graduated from San Francisco State University with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University, Cato University, and the University of Chicago Graduate School of Business course: Pricing: Strategy and Tactics. He is a member of the Professional! Pricing Society.
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