Net Results.2: Best Practices for Web Marketing - Softcover

Leland Harden; Bob Heyman; Bruner, Rick

Softcover

ISBN 10: 0735710244 ISBN 13: 9780735710245

Publisher: New Riders Pub, 2000

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With the dot-com revolution, an entire new breed of book--the technology/commerce title has emerges as the pioneer¿s guide. Discounting the initial-sales spike for this title, demand for Net Results has been growing, particularly over the last 14 months (coinciding with the increased attention paid to e-commerce).Net Results has received superlative reviews (see the book¿s Amazon webpage reviews as an example); the consistent theme in the comments is that the book is comprehensive; full of real-world advice; written by authorities of exceptional qualification; and has advice that is not easily outdated, reflecting an impressive understanding of and vision for web marketing issues of the near future. Simply: Net Results is a proven winner. This book is a walking tour of what to do and what to avoid, hosted not by a professional writer (as many competitive titles are), but by experts who rely on their own advice for continued success in their own dot-com

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From the Publisher

First the boom; then the shakeout; and now... what? The future and the way there, that's what. E-business isn't going away and people are beginning to realize that understanding marketing is a survival skill not just for marketers. This book is a must-read for anyone associated with anything that has a website... "Net Results.2: Best Practices for Web Marketing" updates and improves upon one of the best books ever written on the subject. Ahead of its time and a critical success, the original version of the book, "Net Results: Web Marketing That Works," has been adopted as text at the university level while simultaneously gaining praise as an eminently accessible self-study guide. The authors have added new case studies and in general have rewritten the book to cover the myriad changes that have taken place on the e-business landscape since the previous edition came out. Authors Rick Bruner, Leland Harden, and Bob Heyman literally wrote the book on web marketing nearly four year ago; now they’ve made it a must-have purchase again. As one industry-insider reviewer put it, “I consider this to be required reading for any web entrepreneur.”

About the Author

Rick E. Bruner is Vice President of interactive marketing research at IMT Strategies, an e-business strategic advisory firm. Prior to co-founding IMT Strategies, Mr. Bruner was President of Executive Summary, a Web marketing strategy consulting company. In addition, he is an internationally renowned speaker on Internet marketing topics at conferences. Leland Harden is Executive Vice-President of business development and strategy at GiftCertificates. He co-founded Cybernautics, a pioneering Web marketing firm acquired by MarchFirst. He is an internationally recognized authority on online marketing and appears regularly as an Internet expert at conferences and on radio and television. Bob Heyman is founder and principal of New Canoe, a relationship marketing firm based in Sausalito, CA that creates and implements customer development and brand loyalty strategies for clients that include abc and NEC. New Canoe is part of the Catenas network of international companies. A widely recognized expert on e-marketing, Mr. Heyman co-founded Cybernautics, where he is credited with developing the field of Internet audience development.

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