Html and Web Artistry 2: More Than Code - Softcover

Zee, Natalie; Harris, Susan; Ibanez, Ardith

Softcover

ISBN 10: 0735710295 ISBN 13: 9780735710290

Publisher: New Riders Pub, 2002

Synopsis

HTML and Web Artistry.2 provides best-practices-based advice, couched in real-world explanations and backed with high-profile case studies. Readers will gain the knowledge they need to control their Web design by knowing how to manipulate web-page design at the HTML code level.

About this title

From the Publisher

This is the perfect design guide for designers who want to sharpen their backend/technical skills without getting submerged in code. Natalie Zee and Susan Harris share their hard-won technical and design expertise with this fully revised second edition to the best-selling *HTML Artistry: more than code*.

Designers don't need to be intimidated by technology; the authors are professional web designers (and they teach this stuff, too) and understand what you need to know to achieve sophisticated page layout through the use of innovative typography, animation, and interactive effects. Natalie and Susan belong to the rare breed of designers who successfully adapted to the increasing demand for technical knowledge while staying loyal to sound design principles. Their discoveries will help your sites balance the front- and back-end needs of Design-appeal and technical-competency.

In a world of Flash, JavaScript, DHTML, audio integration and much more, all-too-often at the top of a client's (or a supervisor's) request list, that's saying something.

*HTML & Web Artistry 2: more than code* combines the latest and most popular uses of HTML, JavaScript, DHTML, and multimedia, along with practical, real-world advice with all new case studies and inspirational design models. This book clearly illustrates how to implement all aspects of web design, from organizing site architecture to building rich Macromedia Flash sites, while grounding all examples in sound design principles. This book will inform and inspire you to create innovative projects for the web as you progress and adapt to your clients' new expectations and demands. As an added bonus, all the source code in the book is available for readers at the book's website.

Educators take note: This may be an ideal text for your course on web design.

Let me know what you think... Steve Weiss, executive editor, New Riders. steve.weiss@newriders.com

About the Author

Natalie Zee (San Francisco, CA) is an award-winning interactive designer and writer, currently the Creative Director of Rich Media at SBI and Company (www.sbiandcompany.com). She has amassed years of experience building leading-edge interactive projects for top clients including Mattel, Levi's, 3Com, Visa, Apple, and Macromedia. He work has won awards such as 1997 the Communication Arts Interactive Design Award and has been featured in publications such as ID Magazine, Communication Arts and other web design books.

Susan Harris (San Francisco, CA), founder of and Creative Director at Fluent Studios (www.fluentstudios.com), works in high-profile interactive, motion, print, identity and Internet design for clients such as Autodesk, KQED, PBS Macromedia and Sumitomo, among others. Her work has been published in How Magazine, ID Magazine, and Communication Arts. Susan continues to teach interactive design at various places in the Bay Area.

About this edition

• Publisher: New Riders Pub
• Publication date: 2002
• ISBN 10: 0735710295
• ISBN 13: 9780735710290
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 300