Softcover

ISBN 10: 0735710473 ISBN 13: 9780735710474

Publisher: New Riders Press, 2001

A visual approach to explaining and exploring the power of ActionScript for those who design with it. Organized according to differing creative areas, each basic type of project is deconstructed, with components broken down and ActionScript code explained; variations are then suggested. Four-color, with lots of visuals and annotated code.

From the Publisher:

One of the brightest stars in the Flash development world is a designer, Brendan Dawes. Go figure. DragSlideFade is the number one book on Action Scripting for non-programmers because he takes an at-times complex technology and makes it cool to learn for those of us who love actionscripting's power, but who can't stand those dull, gray programming books. If you're a professional designer who needs a thoughtful, visually stimulating access into ramping up on the power beneath Flash's hood, get this book.

About the Author:

Brendan Dawes is Creative Director for magneticNorth, an interactive agency based in Manchester in the U.K. Since 1996, he's worked on interactive solutions for clients such as Disney, Coca-Cola, Golden Winder, Fox Kids, Volvic, Kellogg's, Benetton, and McCann Healthcare.

Before 1996, Brendan did a variety of jobs, including working as a freelance photographer for U.K. national newspapers and working in the electronics industry. He also dabbled in the music industry for a short time, landing a record contract with indie dance label "3 Beat Music" in Liverpool.

As well as commercial work, Brendan also has personal projects, including the highly acclaimed Saul Bass web site at saulbass.net, and its quirky offshoot, Psycho Studio, an application built entirely in Flash that allows you to edit your own version of the shower scene from the movie Psycho! Over the years Brendan's work has been featured in many industry publications and books and received various awards, including three Shockwave Sites of the Day, a nomination in the New York Flash Film Festival, and Webby awards. He also writes Dreamweaver extensions and wrote the official QuickTime extension in conjunction with Apple and Macromedia. Brendan is also a regular speaker at industry conferences around the world.