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Designing With Web Standards - Softcover

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9780735712010: Designing With Web Standards

Synopsis

Browser wars are over and the days of incompatible code among browsers are almost gone. Instead, companies such as Microsoft and Netscape are coordinating their efforts to make web site creation easier by developing and implementing web standards. This initiative will decrease the amount of work for developers and designers because they will no longer need to create web sites for browsers that have inconsistent tag usage. Leading this initiative is Jeffrey Zeldman as part of the WaSP organization. WaSP is coordinating the efforts of the browser companies and the World Wide Web Consortium (W3C) to develop mark-up languages that work consistently with all browsers today and in the future. Designing with Web Standards covers the ultimate mark-up efficiencies that work within these standards. Specifically, Jeffrey, with his humorous style, explains the unstoppable progress of XML, tighter code practice, associated elements involving XHTML, CSS, and why compliance isn't a dirty word.

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About the Author

Jeffrey Zeldman's personal web site (zeldman) has welcomed more than 16 million visitors and is read daily by thousands in the web design and development industry. In 1998, Zeldman co-founded The Web Standards Project (webstandards), a grassroots coalition of web designers and developers that helped end the Browser Wars by persuading Microsoft and Netscape to support the same technologies in their browsers.

From the Back Cover

You code. And code. And code. You build only to rebuild. You focus on making your site compatible with almost every browser or wireless device ever put out there. Then along comes a new device or a new browser, and you start all over again.

You can get off the merry-go-round.

It's time to stop living in the past and get away from the days of spaghetti code, insanely nested table layouts, tags, and other redundancies that double and triple the bandwidth of even the simplest sites. Instead, it's time for forward compatibility.

Isn't it high time you started designing with web standards?

Standards aren't about leaving users behind or adhering to inflexible rules. Standards are about building sophisticated, beautiful sites that will work as well tomorrow as they do today. You can't afford to design tomorrow's sites with yesterday's piecemeal methods.

Jeffrey teaches you to:


* Slash design, development, and quality assurance costs (or do great work in spite of constrained budgets)
* Deliver superb design and sophisticated functionality without worrying about browser incompatibilities
* Set up your site to work as well five years from now as it does today
* Redesign in hours instead of days or weeks
* Welcome new visitors and make your content more visible to search engines
* Stay on the right side of accessibility laws and guidelines
* Support wireless and PDA users without the hassle and expense of multiple versions
* Improve user experience with faster load times and fewer compatibility headaches
* Separate presentation from structure and behavior, facilitating advanced publishing workflows

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