The New Corporate Cultures - Hardcover

Deal, Terrence E.; Kennedy, Allan A.

Hardcover

ISBN 10: 0738200697 ISBN 13: 9780738200699

Publisher: Basic Books, 1999

Synopsis

In the early '80s, Allan Kennedy and Terry Deal launched a new field of inquiry and practice, with the publication of Corporate Cultures, in which they argued that distinct types of cultures evolve within companies and have a direct impact on strategy and performance. Fifteen years later, the authors have teamed up to assess the effects of globalization, short-termism, technology, downsizing, outsourcing, mergers, and reengineering on corporate culture. They find that despite these tremendous pressures, organizations, by their very nature, will create self-reinforcing communities; the pattern today is for mini-cultures to form within the larger corporation. The challenge for managers and leaders at all levels is to find ways to knit these cultures together to unleash learning and encourage everyone to take ownership and pride in their work. Taking examples from innovative companies around the world, the authors offer new strategies for exercising cultural leadership,” rebuilding the cultural fabric of the organization, energizing the workforce, enhancing corporate performance, and preparing for new challenges in the 21st century.

About this title

Review:

When Terrence E. Deal and Allan A. Kennedy collaborated on Corporate Cultures in 1982, they were examining a facet of organizational life that over time would evolve from unknown to generally misunderstood to widely accepted. In light of the attention that corporate culture has since received--and the continuous pressures exerted upon it by everything from the broadening dependence on outsourcing to the growing recognition of shareholder value--Deal, a professor at the Peabody College of Vanderbilt University, and Kennedy, an international management consultant and writer, decided to revisit and update their thinking in New Corporate Cultures. The two contend that a solid corporate culture is more important today than when they wrote their first book and examine ways that business leaders can "find a balance between the management actions needed to stay competitive and the human needs of workers to belong to meaningful institutions." Deal and Kennedy discuss the reasons that today corporate cultures are "in crisis" and offer suggestions for reversing the decline. --Howard Rothman

About the Author:

Terrence E. Deal is a professor at the Peabody College of Vanderbilt University, where he teaches courses in organizational theory and behavior.

Allan A. Kennedy is a Boston- and London-based management consultant and writer. Together, they are the authors of Corporate Cultures, which has sold over 200,000 copies and has been translated into a dozen languages.

About this edition

• Publisher: Basic Books
• Publication date: 1999
• ISBN 10: 0738200697
• ISBN 13: 9780738200699
• Binding: Hardcover
• Edition number: 1
• Number of pages: 320