The Collaborative Enterprise: Why Links Across The Corporation Often Fail And How To Make Them Work - Hardcover

Campbell, Andrew; Goold, Michael

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9780738200897: The Collaborative Enterprise: Why Links Across The Corporation Often Fail And How To Make Them Work

Synopsis

For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the “S” word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.

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About the Author

Andrew Campbell and Michael Goold are codirectors of the Ashridge Strategic Management Centre, a London-based research group dedicated to the issues facing companies with multiple business units. Recognized worldwide as experts in multibusiness strategy, they are the authors of Corporate-Level Strategy and Strategies and Styles.

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Other Popular Editions of the Same Title

9780738203102: The Collaborative Enterprise

Featured Edition

ISBN 10:  0738203106 ISBN 13:  9780738203102
Publisher: Basic Books, 2000
Softcover