The Collaborative Enterprise: Why Links Across The Corporation Often Fail And How To Make Them Work - Hardcover
Synopsis
For large companies comprised of multiple product groups or resulting from growth through mergers and acquisitions, the “S” word, synergy, is touted as a great strategic advantage, but more often than not turns out to be a mirage, as managers haggle over turf and the parent company lacks the skills or commitment to recognize, support, and sustain collaboration. So how does a company become more than the sum of its parts? Here, international strategy gurus, Andrew Campbell and Michael Goold, offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units, and fostering a commitment to collaboration at all levels of the organization.
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About the Author
Andrew Campbell and Michael Goold are codirectors of the Ashridge Strategic Management Centre, a London-based research group dedicated to the issues facing companies with multiple business units. Recognized worldwide as experts in multibusiness strategy, they are the authors of Corporate-Level Strategy and Strategies and Styles.
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The Collaborative Enterprise: Why Links Between Business Units Often Fail and How to Make Them Work
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ISBN 13: 9780738200897
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