Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

3.64 avg rating
( 108 ratings by Goodreads )
 
9780738204635: Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
View all copies of this ISBN edition:
 
 

For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.

"synopsis" may belong to another edition of this title.

About the Author:

Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780201563818: Winning At New Products: Accelerating The Process From Idea To Launch, Second Edition

Featured Edition

ISBN 10:  0201563819 ISBN 13:  9780201563818
Publisher: Basic Books, 1993
Softcover

9780201136654: Winning New Products

Addiso..., 1986
Hardcover

9780039219994: Mastering the New Product Game

Wadswo..., 1986
Hardcover

9780771551017: Winning at New Products

Gage, 1987
Hardcover

9780201120387: Winning At New Products

Basic ..., 1988
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Robert G. Cooper
Published by Basic Books (2001)
ISBN 10: 0738204633 ISBN 13: 9780738204635
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Basic Books, 2001. Paperback. Condition: New. 3rd. Seller Inventory # DADAX0738204633

More information about this seller | Contact this seller

Buy New
US$ 26.48
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

2.

Robert G. Cooper
Published by Basic Books (2001)
ISBN 10: 0738204633 ISBN 13: 9780738204635
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Basic Books, 2001. Condition: New. book. Seller Inventory # M0738204633

More information about this seller | Contact this seller

Buy New
US$ 34.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Cooper, Robert G.
Published by Basic Books (2001)
ISBN 10: 0738204633 ISBN 13: 9780738204635
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Basic Books, 2001. Paperback. Condition: New. Never used!. Seller Inventory # P110738204633

More information about this seller | Contact this seller

Buy New
US$ 36.73
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Cooper, Robert G.
Published by Basic Books
ISBN 10: 0738204633 ISBN 13: 9780738204635
New PAPERBACK Quantity Available: 1
Seller:
London Bridge Books
(London, United Kingdom)
Rating
[?]

Book Description Basic Books. PAPERBACK. Condition: New. 0738204633 Dispatched from London. Seller Inventory # Z0738204633ZN

More information about this seller | Contact this seller

Buy New
US$ 53.42
Convert Currency

Add to Basket

Shipping: US$ 14.62
From United Kingdom to U.S.A.
Destination, Rates & Speeds