The Bombast Transcripts: Rants and Screeds of Rageboy - Hardcover

Locke, Christopher

Hardcover

ISBN 10: 0738206334 ISBN 13: 9780738206332

Publisher: Basic Books, 2002

Synopsis

In more ways than one, Chris Locke has raised a godawful racket on the Net. Under his alter-egotistical nom de plume, RageBoy, and through his webzine, Entropy Gradient Reversals, he has entertained and enlightened thousands of readers from some of the world's largest companies, governments, and institutions-including those from which he's managed to escape.Now for the first time in browser-free format, The Bombast Transcripts brings together the best of his worst. And his worst is very good indeed. Marvel as one of America's foremost social critics interviews pop-media superstars such as IBM's Lou Gerstner, Sayanarology's Moe Ron Hubbard, Godzilla, Mr. Ed, and, in a twisted hall-of-mirrors tour de force, RageBoy himself. Tremble in awe as mysteries of the universe unfold, from thermodynamics and cutting-edge neurophysiology to sex and drugs and rock 'n' roll. Thrill to obfuscation so arcane you'll need to be sedated. Laugh so hard you'll think you have been. While Locke's semantic antics will have you in stitches, his real aim is for the jugular-via a triple bypass transplanting business, media, and social mores into a carnivalesque landscape of the imagination where conventional logic bellies up and flatlines. Part scathing send-up of commercial techno-fetishism, part hysterical stand-up on the theme of spiritual bankruptcy, part intimate memoir of a vibrant and uncompromising life, The Bombast Transcripts will rock you, shock you, and leave you pondering what The Economist once called "the wisdom of RageBoy."From the Bombast Transcripts: "Wandering barefoot on the Lower East Side of New York, over a thousand dollars cash in my pocket, looking to score, bring back for the holy freaks the one good thing. Odysseus adrift. Also in my pocket, the Tarot, the Waite deck I'd just bought that day. I went into The Eatery on Second Avenue and my waitress saw the cards. 'I was raised by Gypsies,' she said. 'I will tell you about the trumps if you like.' I had just dropped another tab and had little time left I knew, but she sat with me and pointed to each of the major arcana, the Lovers, the Fool, the Tower, Death. Then stopped. 'You have two Magicians,' she said...."

About this title

About the Author

Christopher Locke has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. He has written extensively for publications such as Internet World, Information Week, The Industry Standard, Esther Dyson's Release 1.0, Forbes, and Harvard Business Review. His professional work has been covered by Fast Company, Wired, Advertising Age, BusinessWeek, Fortune, the New York Times, the Wall Street Journal, and many others. Locke is co-author of The Cluetrain Manifesto and author of Gonzo Marketing: Winning Through Worst Practices.

Reviews

RageBoy, the cyber-handle of gonzo-journalist Locke, has collected here his online columns, mostly from his Web zine, Entropy Gradient Reversals. Entries range from the autobiographical (his LSD and drinking years, followed by his own weird version of sobriety) to mock-interview (his chats with TV horse Mr. Ed or "Moe Ron Hubbard, father of Diuretics and Sayonaralogy"). Favorite targets include corporate culture (which he'd consider an oxymoron) and academic posturing (his "Snack with Andr‚" imagines situationist philosopher Guy Debord as Port Authority panhandler DeMerde; his piece "deriding Derrida" exposes French postmodernists as so many "petty control freaks"). While his rants take potshots at a variety of cultural sacred cows (including a wicked analysis of America's fondness for the Weather Channel), it's Locke's own history as an early artificial intelligence/cyberspace pioneer that informs his most damning critique the co-optation of the Internet. In the early days, people who knew how the Internet worked "were mainly using it to fuck off We thought it was important to fuck off." They wanted the Internet to be different from all the other media, a place to "tell stories" about things that mattered, like "heaven, earth, man, woman." But it wasn't long before the "marketing boys" took over, reducing the Net to just another way to sell product. Resurrect William Burroughs, Charles Bukowski and Ken Kesey, add a dash of Dilbert and that's RageBoy. Though it's not for everyone, this "browser-free format" may bring in new audiences. (Feb.)Forecast: This work will be popular with college kids at places like Berkeley readers of Locke's earlier Gonzo Marketing may not get these rants.

Copyright 2002 Cahners Business Information, Inc.

Edition details

• Publisher: Basic Books
• Publication date: 2002
• Language: English
• ISBN 10: 0738206334
• ISBN 13: 9780738206332
• Binding: Hardcover
• Number of pages: 256