Linked: The New Science Of Networks Science Of Networks - Hardcover

Barabasi, Albert-laszlo; Frangos, Jennifer

Hardcover

ISBN 10: 0738206679 ISBN 13: 9780738206677

Publisher: Perseus Books Group, 2002

Synopsis

In the 1980's, James Gleick's Chaos introduced the world to complexity. Now, Albert-László Barabási's Linked reveals the next major scientific leap: the study of networks. We've long suspected that we live in a small world, where everything is connected to everything else. Indeed, networks are pervasive--from the human brain to the Internet to the economy to our group of friends. These linkages, it turns out, aren't random. All networks, to the great surprise of scientists, have an underlying order and follow simple laws. Understanding the structure and behavior of these networks will help us do some amazing things, from designing the optimal organization of a firm to stopping a disease outbreak before it spreads catastrophically.In Linked, Barabási, a physicist whose work has revolutionized the study of networks, traces the development of this rapidly unfolding science and introduces us to the scientists carrying out this pioneering work. These "new cartographers" are mapping networks in a wide range of scientific disciplines, proving that social networks, corporations, and cells are more similar than they are different, and providing important new insights into the interconnected world around us. This knowledge, says Barabási, can shed light on the robustness of the Internet, the spread of fads and viruses, even the future of democracy. Engaging and authoritative, Linked provides an exciting preview of the next century in science, guaranteed to be transformed by these amazing discoveries.From Linked:This book has a simple message: think networks. It is about how networks emerge, what they look like, and how they evolve. It aims to develop a web-based view of nature, society, and technology, providing a unified framework to better understand issues ranging from the vulnerability of the Internet to the spread of diseases. Networks are present everywhere. All we need is an eye for them...We will see the challenges doctors face when they attempt to cure a disease by focusing on a single molecule or gene, disregarding the complex interconnected nature of the living matter. We will see that hackers are not alone in attacking networks: we all play Goliath, firing shots at a fragile ecological network that, without further support, could soon replicate our worst nightmares by turning us into an isolated group of species...Linked is meant to be an eye-opening trip that challenges you to walk across disciplines by stepping out of the box of reductionism. It is an invitation to explore link by link the next scientific revolution: the new science of networks.

About this title

About the Author

Albert-László Barabási is the Emil T. Hofman Professor of Physics at the University of Notre Dame, and teaches and directs research on complex networks. His seminal and varied contributions have been featured and acclaimed in the media, including Nature (cover story), Science, Science News, the New York Times, USA Today, the Washington Post, American Scientist, Discover, BusinessWeek, National Geographic, The Chronicle of Higher Education, and New Scientist. He has been interviewed by BBC Radio, NPR, CBS, NBC, and ABC News, CNN, and many other media outlets. Born and raised in Transylvania, he now lives in South Bend, Indiana.

Reviews

Information, disease, knowledge and just about everything else is disseminated through a complex series of networks made up of interconnected hubs, argues University of Notre Dame physics professor Barabasi. These networks are replicated in every facet of human life: "There is a path between any two neurons in our brain, between any two companies in the world, between any two chemicals in our body. Nothing is excluded from this highly interconnected web of life." In accessible prose, Barabasi guides readers through the mathematical foundation of these networks. He shows how they operate on the Power Law, the notion that "a few large events carry most of the action." The Web, for example, is "dominated by a few very highly connected nodes, or hubs... such as Yahoo! or Amazon.com." Barabasi notes that "the fittest node will inevitably grow to become the biggest hub." The elegance and efficiency of these structures also makes them easy to infiltrate and sabotage; Barabasi looks at modern society's vulnerability to terrorism, and at the networks formed by terrorist groups themselves. The book also gives readers a historical overview on the study of networks, which goes back to 18th-century Swiss mathematician Leonhard Euler and includes the well-known "six degrees phenomenon" developed in 1967 by sociology professor Stanley Milgram. The book may remind readers of Steven Johnson's Emergence and with its emphasis on the mathematical underpinnings of social behavior Malcolm Gladwell's The Tipping Point (which Barabasi discusses); those who haven't yet had their fill of this new subgenre should be interested in Barabasi's lively and ambitious account.
Copyright 2002 Cahners Business Information, Inc.

Highlighted in Mark Buchanan's Nexus [BKL My 1 02] as a key researcher on networks, Barabasi here talks about his work in more detail. In an anecdotal narrative, he traces networks' mathematical parentage back to Leonhard Euler and the late Paul Erdos, two biographically as well as mathematically interesting geniuses. They set a foundation called graph theory, on which some sociologists in the late 1960s and early 1970s built ideas of how a social network functions; the phrase "six degrees of separation" arose out of their work. Amusing readers with what helped boost that phrase into general circulation--a Web site that calculates the movie-credit connections between Kevin Bacon and any other Hollywood actor--Barabasi then shifts to his own fascinating studies of the Web. His research group found that its domination by hub sites like Hotmail or Yahoo adheres to a graphical relation called the "power law." Limning this property in contexts such as Vernon Jordan's links among corporate boards, Barabasi imparts the central concepts of networks. Gilbert Taylor
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Edition details

• Publisher: Perseus Books Group
• Publication date: 2002
• Language: English
• ISBN 10: 0738206679
• ISBN 13: 9780738206677
• Binding: Hardcover
• Edition number: 1
• Number of pages: 288